Showing posts with label valentine's day bows. Show all posts
Showing posts with label valentine's day bows. Show all posts

Thursday, February 2, 2012

Marketing

This year, 2012, I decided that I'd like my business to be more successful. To do that, I decided that I need to promote more. I'm not that great at self-promotion - it seems so conceited -- definitely not what I want to feel like I'm doing! But it's a part of being a retail business so I need to do it!  My sister helps when she can and with what she can (she enjoys marketing) and my husband proofreads stuff to make sure that it's not braggy and not meek.


I decided to delve into the world of paid ads. This past month, I paid for a FaceBook ad. It did reasonably well gaining me 90 additional followers (wanna be 91?) and I can attribute one $8.50 sale to it (okay, so without taking into account supplies, my net was -$13.50). I'm hoping that I can at least break even without playing FaceBook games (Pa-Tooie) with my fans!


Next, I'm considering putting my business cards with a code printed on them in a local consignment sale's bag. But it's $50 plus the cost of the cards (I could do 1/4 page fliers instead to save some money) and I never look at the paper that comes in my bag and I'm not sure consignment sale shoppers are my target market (they tend to be looking for a deal)... so I'm definitely not going to make the March sale...


Finally, I'm considering an ad on a local Mommy Blog... I've gotten as far as creating an ad:
I'm still a little nervous about the cost. (fyi - this coupon code is not yet active)


Now, I decided that I need to hone down where my advertising would be best served. I started using Outright.com for keeping track of expenses and such. One of the reports I can generate is a map that shows my sales by state. Most of my sales are made to Florida and Texas and I haven't made any sales in South Carolina or much of the non-coastal western US! So, my question, dear readers, is do I focus on reaching NEW customers or do I find ways to bring customers back to my shop?  I think I need a way awesome BROWNIE bow...


And if I don't write again before then, Happy Valentine's Day!!



Tuesday, January 17, 2012

Are we on the same page?

I actually don't consult cookbooks that often - I studied organic chemistry in college and it's the same basic principle - throw a few things together, get something better! I have a couple of go-to recipes that I use in my handy-dandy red and white cookbook (you know the one, The Better Homes & Gardens New Cookbook - type "red and white cookbook" into google and it's the first thing so I'm not the only one who calls it that!) but I don't actually follow the recipes that are in that - I've made changes and wrote them down in the margins. I actually have 2 copies of this cookbook - the falling apart paperback (copyright 1996) that I got in my first apartment and the ringed binder one from my grandmother's house (copyright 1981).
When we cleaned out my grandparent's house after my grandmother passed away, I took the binder one to replace the paperback because, even though it was less than 5 years old, the spine was broken (because, duh, you need it to lay flat to follow recipes) and the pages were falling out. I was going to copy some of my favorite notes (like the for my apple pie that wins taste-tests and the secret ingredient for the topping) but found the recipes so different that I just put a rubberband around my paperback one and found some new faves in the binder. Today, I was reminded of how different these 2 editions are when the paperback edition had slid too far back to reach without a chair in the pantry cupboard. My son had requested banana bread and I was done what I needed to do for the day so I could make it for him. How different can they be?

 I do this all the time - I dive into a project without thinking (or reading) it through properly... Okay, so the older edition used shortening - that's different but the rest must be close to the same, it will be fine... um - what? no cinnamon? There's now something wrong and how do I fix this without going to the store... Uh - about the only thing that's the same is flour, sugar, bananas and eggs... Time to find the other cookbook!
I sure hope my family likes this banana bread well enough to eat it but not well enough to ask for it again because I will never be able to re-create it!

Banana Bread tips:
-freeze your bananas when they are at the peak of ripeness - just as they start to turn brown. This serves several purposes but 2 notable ones 1. You can make banana bread when you want to make banana bread, not when you have extra ripe bananas (because you know, as soon as you decide that you want to make banana bread, your little monkeys will eat all your bananas) 2. Frozen bananas don't blend too well so you easily get little banana chunks in your bread.
-I sub McCormack's Pumpkin Pie Spice almost any time that it says cinnamon in a recipe and then add a little more cinnamon. It's a blend of cinnamon, ginger, nutmeg and allspice. I could probably make a better blend myself from more exotic, less processed versions of these spices (according to wikipedia, there are 4 major types of cinnamon and 7 varieties of the most common one) but honestly, they don't fit into my spice-rack and I have no room for a dehydrator in the cupboards (plus they stink).

 Upcoming holidays: St. Valentine's Day and St. Patrick's Day Here's one of my favorite V-day bows:

Friday, January 29, 2010

Love, Love, Love!

Happy (almost) Valentine's Day!













Double 5-petal: This one is a bit bigger than the regular 5-petals and doesn't do so well on an alligator clip. This one went on a crocheted headband for a baby and I'm putting it on a ponytail holder for my girls.